CDP Specialist

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Who Are We?

Digital Urth is an elite global community of certified Salesforce Marketing Cloud consultants who believe in creating a long-term relationship with clients and not just simply producing an implementation service for our clients. We are a marketing-focused consultancy, sitting at the intersection of marketing, technology, and customer experience. We work alongside technology disruptors to accelerate business transformation and solve some of the industry's most complex challenges in Retail, Hospitality, Healthcare / Life Sciences verticals. We approach every project with the belief that marketing is the glue that holds the customer experience together.

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Why Join Us?

Whether on-site at our Corporate HQ or remote - our Team loves it here because of our culture, the various challenging projects they get to engage in, and the investment we make in training and growing our people. Having worked with remote staff for many years - we can ensure that no matter where you are in the world - we are a Team.

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What Will You Be Doing?

We look for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.

The conversation starts here. If this role matches your ambitions and skillset, let's get started with your application. Take a look at our other open positions too. Our many opportunities can lead to infinite possibilities.

Required Skills:

6+ Years of Experience using or implementing CDP

Minimum 2 Years of experience in maintaining CDP platform using Treasure Data

Experience in data and insights driven marketing environments with a strong understanding of the Marketing Technology stack including Marketing automation, Personalization, Segmentation, Analytics tools, and tag management systems.

Experience in data modeling and architecture. Excellent SQL skills.

Knowledge or experience of data visualization is a plus (e.g.; Power BI, etc.)

Knowledge or experience in cloud technologies (e.g., Microsoft Azure, etc.), ETL processes and API integration is a plus.

Have experience working with Big Data technologies (such as Hadoop, Cassandra, MongoDB, etc)

Some level of understanding or experience in AI/ML in Python or SQL.

Have experience in Digdag, Hivemall etc.

CDP implementation experience with Treasure Data or any other CDP CDP

Experience working with Agile Methodologies (e.g., Scrum).

Collaborate with stakeholders and different teams from the organization to collect data, identify gaps, and create functional requirements.

Create document user cases, products, and supporting data requirements.

Build and standardize templates and processes for functional requirements, use case validations, and data specifications.

Champion customer data platform workshops and user adoption.

Additional Skills:

Front end skills (javascript) is a BIG bonus to us

Digital Urth is seeking a Customer Data Platform (CDP) Specialist to be the Subject Matter Expert (SME) that will build, implement, and scale architectural designs for customers' data and in the marketing domains. To be successful in this role, you will need to have a good understanding of marketing technologies to be able to integrate CDP into consumer-facing applications.

RESPONSIBILITIES

Collaborate with stakeholders and different teams from the organization to collect data, identify gaps, and create functional requirements.
Architect requirements and create a product roadmap based on the data collected.
Create document user cases, products, and supporting data requirements.
Build and standardize templates and processes for functional requirements, use case validations, and data specifications.
Champion customer data platform workshops and user adoption.

REQUIREMENTS

Previous experience in CDP, data-driven marketing, analytics, and digital transformation.
Proven work experience in data architecture and data modeling; preferably with experience working in CRM, paid media, social, and offline data.
Ability to set strategic direction and drive execution through collaboration with a cross-functional team.
Proven track record of managing successful CDP initiatives and delivering capabilities that drive business growth.
Excellent communication and strong interpersonal skills to facilitate complex concepts and stakeholders' meetings.
Highly adaptable to change and an excellent team player with the ability to influence and negotiate.

The Customer Data Platform (CDP) specialist is responsible for the execution and management of audiences and journeys built in our CDP. This role fully supports the Digital Marketing efforts to grow and engage the Digital Urth customer base. The CDP specialist will have experience understanding marketing requirements, analyzing customer data to make audience recommendations and building experiences within a CDP.

You should be creative and analytical with large data sets from multiple data sources. You thrive in a fast-paced environment, yet remain grounded to ensure compliance, standards and goals are met. You should have strong verbal, written and communication skills. You work well with marketing and technology teams on a daily basis.

Responsibilities

Business Partnership: Support requirement capture workshops with marketing stakeholders for Omni-channel customer engagement strategy. Support inbound audience requests from business stakeholders.
Audience Management & Activation: Build campaign audiences in CDP, set up audience journeys, review with stakeholders and activate the audiences across marketing channels.
Data Governance & Hygiene: Support Data Quality efforts, including the collection and maintenance of complete, consistent and compliant data. Execute data validation, and perform UAT on new builds
Build to scale: Partner with IT & Ops to build new integration endpoints with clearly articulated User Stories, roadmap and implementation plans. Build proofs-of-concept (POC) for potential new solutions and technologies by partnering with technology teams.

Qualifications

2+ years of experience in B2B demand generation, marketing analytics & data strategy
Extensive hands-on experience with a CDP (ActionIQ/Salesforce/Adobe etc) to build and enrich customer profile for omnichannel marketing.
Strong technology, analytics and organizational skills.
Proficiency in SQL/Query languages.
Technical understanding of Marketing Automation tools (Marketo/SFMC etc), Salesforce CRM, Advertising platforms (e.g. Google Ads, Facebook) is highly desirable.
Produce high quality and quantity of work product, occasionally under tight timelines.
A passion for metrics. You live for the data.

We are looking for Customer Data Platform (CDP) specialists to help our clients bring their vision of consolidated customer data to life and to enable personalized customer experience. We are looking for candidates passionate about data and technology solutions, driven to learn and keep up with market evolution.